Making clothes out of recycled material is not a new concept. According the Daai Technology Co, tagging it with a label showing the productâ€™s production process and the amount of carbon emissions saved by wearing the item is completely fresh.
The label above says that by wearing this shirt, which is made from 6 recycled plastic bottles, carbon emissions is reduced by 145 grams, oil usage is reduced by 3 milliliters, and water usage by 510 milliliters.
While Daai Technology operates out of Taiwan, donâ€™t be surprised if you see similar labels near you in the future. Itâ€™s a simple, yet brilliant idea because it raises awareness of environmental issues directly to consumers (granted they read the tag). It’s also the perfect marketing scheme!
Article source: Taipai Times